Custo de publicidade da Teads: modelo de CPM, mínimos e que marcas pagam
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Inserir relatórios comuns de classificação mínima de publicidade: CPMs, Minimums & Budgets • • • • • Open AdLibrary EN English Español Português (Brasil) Français Deutsch Italiano Nederlands Polski Svenska Türkçe Русский 日本語 한국어 简体中文 Tiếng Việt Bahasa Indonesia 繁體中文 Čeština Dansk Norsk (bokmål) Suomi Ελληνικά Română Magyar Українська ไทย العربية עברית Log in Start free Native Ad Networks Teads Advertising Cost: CPM Model, Minimums & What Brands Pay Teads vende prémios em artigo atenção em um modelo CPM. Aqui é como seu preços realmente funciona, o que os mínimos para esperar em cada rota de compra, e os preços dos compradores relatórios. O OpenAdLibrary Team Advertising & Native Display Research Inserção Nativa Inserção custo: 16 de agosto de
O núcleo de cartões de condutor é, na verdade, um vídeo de outstream: um jogador que aparece dentro do conteúdo do artigo nas páginas de editores premium, joga na vista e colapsa quando terminado. Esse inventário é vendido em uma base CPM através de três rotas – leilão em tempo real, ofertas programáticas e ordens de inserção direta. Os teads também ofereceram historicamente opções de compra orientadas para visualização e conclusão (pagando apenas por impressões visíveis ou vistas completadas), que aumentam o preço da unidade enquanto cortam o desperdício; verifique o menu atual na documentação própria dos teads em teads.com , porque a embalagem muda. A fusão mudou a resposta para "o que os teads custam" de uma forma importante. Outbrain adquiriu Teads e a empresa combinada tom
• Geo. os mercados de língua inglesa de nível 1 são claramente os mais altos; a mesma campanha nos mercados de nível 2 pode custar uma fração da sua taxa dos EUA. • Camadas de alvo. Cada público ou filtro contextual estreita a oferta elegível e aumenta o preço de compensação. As compras de alcance amplo são as CPMs mais baratas que você verá; as compras de camadas pesadas são as mais caras. • Garantia de visualização e conclusão. Pagando apenas por impressões visíveis ou concluídas aumenta o CPM do adesivo enquanto reduz o desperdício efetivo – muitas vezes um comércio melhor do que parece. Entenda a visibilidade antes de comparar cotações, porque um CPM barato não garantido e um CPM caro visível podem custar o mesmo por olho entregue. •
There is no public, universal Teads minimum. Managed insertion-order campaigns are negotiated, and practitioners commonly describe serious managed video flights as five-figure commitments — enough to fund the creative production, measurement and delivery guarantees the service model exists for. Self-serve entry is far lower and closer to what performance buyers expect from feed networks. The honest budgeting rule: a video flight only produces readable results — even directional CTR, completion and attention numbers — at thousands of dollars, not hundreds. If your test budget is smaller than that, start on the CPC feed side or on a cheaper network and graduate.
How Teads costs compare with other native channels #
The comparison that matters is not CPM versus CPC — it is what you are buying.
Channel
What you buy
Cost logic
Teads (video / display)
Premium in-article attention
CPM; higher unit cost, brand outcomes
Taboola / Outbrain feed
Clicks from recommendation feeds
CPC; pay per visitor, performance math
MGID / Revcontent
Mid-tier feed clicks
Lower CPCs, more placement curation work
A Teads CPM buy is an attention product: you are paying for a premium context and a completed view, and measuring lift, recall or qualified traffic. A feed CPC buy is a visitor product: you pay when someone arrives, and measure payout math. Our native advertising cost guide covers budgeting across both models, and the native CPC benchmarks piece puts the click-priced networks side by side. For how the two halves of the merged company compare head-to-head, see Taboola vs Outbrain .
See who is paying those CPMs before you do #
One useful reality check before committing budget: look at who actually runs on the platform. OpenAdLibrary's index holds a deliberately honest sample here — 113 live Teads feed-format creatives (July 2026). Teads' core outstream video runs in-article rather than in recommendation feeds, so a feed-first index under-represents it; treat our sample as a window, not a census. Even that window is telling. Travel leads the vertical mix, with Flight Centre running motorhome and holiday-package creatives; Georgetown University promotes graduate programs; Moon Valley Nursery sells landscaping. These are brand and consideration advertisers with real budgets — not click arbitrage. The merged company's performance side is a different picture: our Outbrain corpus holds 108,000+ live creatives dominated by insurance, finance and health.
You can browse the live Teads sample in the Teads spy tool — advertisers, observed longevity, geo and traced landing pages — on the free tier; full traces and watchlists come with the $29.99/month plan . For the platform overview beyond pricing, see what Teads is .
Is Teads worth the cost? #
If your goal is brand or consideration outcomes and you have video creative worth showing, the premium is the product: you are buying viewable, in-context attention on publishers your audience trusts, and the CPM reflects that. Measure it with attention and lift metrics, not last-click ROAS, or you will conclude it "doesn't work" for the wrong reasons.
If your math is strict cost-per-acquisition, start on the CPC feed side of the merged platform — or on cheaper feed networks — prove your funnel, and revisit premium video when you have margin to invest in demand creation. Either way, treat every number in this article as a starting hypothesis: pricing is negotiated, markets move, and the only CPM that matters is the one clearing on your own campaigns.
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Frequently asked questions
How much does Teads advertising cost? Teads publishes no rate card. Its core in-article video is sold on CPM through auctions, programmatic deals and insertion orders. Media buyers commonly report Tier-1 video CPMs from the low single digits to the mid-teens in USD, depending on format, targeting layers and viewability guarantees — practitioner-reported ranges, not official rates. Feed placements from the Outbrain side are priced CPC instead.
Is Teads CPM or CPC? Both, since the merger. The classic Teads products — in-article outstream video and premium display — are CPM-priced. The recommendation-feed placements the combined company inherited from Outbrain are CPC-priced. When budgeting, be explicit about which product you are buying: a CPM attention buy and a CPC traffic buy have completely different success metrics and minimum viable budgets.
What is the minimum budget for Teads? There is no public universal minimum. Managed insertion-order campaigns are negotiated, and practitioners commonly describe serious managed video flights as five-figure commitments. Self-serve entry is much lower. As a practical rule, plan thousands of dollars — not hundreds — for any video flight you want readable results from, and check Teads' current documentation for the exact self-serve requirements in your market.
Why is Teads more expensive than Taboola? Because it sells a different product. Taboola sells CPC clicks from recommendation feeds — you pay when a visitor arrives. Teads' core product is CPM in-article video on premium publishers — you pay for viewable attention in trusted editorial context, whether or not anyone clicks. Higher unit cost buys brand outcomes; whether that is 'expensive' depends entirely on what your campaign is supposed to achieve.
How can I see which brands advertise on Teads? Teads has no official ad library. OpenAdLibrary's independent index holds a sample of 113 live Teads feed-format creatives (July 2026) — its in-article video under-represents in feed-first capture — showing brand advertisers like Flight Centre, Georgetown University and Moon Valley Nursery, plus 108,000+ creatives on the merged company's Outbrain feed side. Browsing is free, with landing traces on the paid tier.
Written by The OpenAdLibrary Team Ad intelligence & native advertising research
We build OpenAdLibrary, the open ad-transparency platform. Every day our systems capture live native ads across Taboola, Outbrain, MGID, Revcontent, Teads, Yahoo and MSN, identify the real advertiser behind each one, and follow the click to its landing page. These guides distill what we see in that data so you can research the market faster.
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Teads Advertising Cost: CPMs, Minimums & Budgets
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Teads Advertising Cost: CPM Model, Minimums & What Brands Pay
Teads sells premium in-article attention on a CPM model. Here is how its pricing actually works, what minimums to expect on each buying route, and the cost ranges buyers report.
The OpenAdLibrary Team Ad intelligence & native advertising research
August 16, 2026 · 5 min read
Teads advertising is priced primarily on a CPM basis — you pay per thousand impressions, with rates set by auction dynamics and negotiated deals rather than a public rate card. Since the Outbrain–Teads merger completed in February 2025, the platform also carries CPC-priced recommendation-feed placements inherited from the Outbrain side, but the classic Teads buy — in-article video on premium publisher pages — remains a CPM product. Expect managed, insertion-order campaigns to carry negotiated minimums, self-serve entry to be far lower, and Tier-1 video CPMs that media buyers commonly report anywhere from the low single digits to the mid-teens in US dollars depending on format, targeting and viewability goals. Those are practitioner-reported ranges, not official rates — Teads publishes no price list.
How Teads pricing works #
The core Teads product is outstream video : a player that appears inside article content on premium publisher pages, plays in view, and collapses when finished. That inventory is sold on a CPM basis through three routes — real-time auction, programmatic deals, and direct insertion orders. Teads has also historically offered viewability- and completion-oriented buying options (paying only for viewable impressions or completed views), which raise the unit price while cutting waste; check the current menu in Teads' own documentation at teads.com , because packaging changes.
The merger changed the answer to "what does Teads cost" in one important way. Outbrain acquired Teads and the combined company took the Teads name , so the platform now spans two pricing models: CPM for premium video and display, and CPC for the recommendation-feed placements that Outbrain built its business on . If you are budgeting for "Teads", be precise about which side of the house you are buying.
Buying route
Pricing model
Entry profile
Managed service (insertion order)
Negotiated CPM, guarantees available
Highest minimums; account team included
Self-serve dashboard
Auction CPM / CPC
Lowest entry; you run it yourself
Programmatic (your DSP, via deals)
CPM plus deal terms
Requires an existing DSP seat
The cost drivers that actually move your CPM #
• Format. In-article video costs more per thousand than static display or feed cards — you are paying for sight, sound and motion in premium editorial context.
• Geo. Tier-1 English-speaking markets clear highest; the same campaign in Tier-2 markets can cost a fraction of its US rate.
• Targeting layers. Every audience or contextual filter narrows eligible supply and raises the clearing price. Broad reach buys are the cheapest CPMs you will see; heavily layered buys are the most expensive.
• Viewability and completion guarantees. Paying only for viewable or completed impressions raises the sticker CPM while lowering effective waste — often a better trade than it looks. Understand viewability before comparing quotes, because a cheap non-guaranteed CPM and an expensive viewable CPM can cost the same per delivered eyeball.
• Publisher tier and exclusions. Premium whitelists and category exclusions concentrate delivery on expensive inventory.
• Seasonality. Brand demand inflates premium video pricing toward the end of the year; the same flight brief costs meaningfully more in Q4 than in Q1. Plan calendars, not just budgets.
Minimums: managed service vs self-serve #
There is no public, universal Teads minimum. Managed insertion-order campaigns are negotiated, and practitioners commonly describe serious managed video flights as five-figure commitments — enough to fund the creative production, measurement and delivery guarantees the service model exists for. Self-serve entry is far lower and closer to what performance buyers expect from feed networks. The honest budgeting rule: a video flight only produces readable results — even directional CTR, completion and attention numbers — at thousands of dollars, not hundreds. If your test budget is smaller than that, start on the CPC feed side or on a cheaper network and graduate.
How Teads costs compare with other native channels #
The comparison that matters is not CPM versus CPC — it is what you are buying.
Channel
What you buy
Cost logic
Teads (video / display)
Premium in-article attention
CPM; higher unit cost, brand outcomes
Taboola / Outbrain feed
Clicks from recommendation feeds
CPC; pay per visitor, performance math
MGID / Revcontent
Mid-tier feed clicks
Lower CPCs, more placement curation work
A Teads CPM buy is an attention product: you are paying for a premium context and a completed view, and measuring lift, recall or qualified traffic. A feed CPC buy is a visitor product: you pay when someone arrives, and measure payout math. Our native advertising cost guide covers budgeting across both models, and the native CPC benchmarks piece puts the click-priced networks side by side. For how the two halves of the merged company compare head-to-head, see Taboola vs Outbrain .
See who is paying those CPMs before you do #
One useful reality check before committing budget: look at who actually runs on the platform. OpenAdLibrary's index holds a deliberately honest sample here — 113 live Teads feed-format creatives (July 2026). Teads' core outstream video runs in-article rather than in recommendation feeds, so a feed-first index under-represents it; treat our sample as a window, not a census. Even that window is telling. Travel leads the vertical mix, with Flight Centre running motorhome and holiday-package creatives; Georgetown University promotes graduate programs; Moon Valley Nursery sells landscaping. These are brand and consideration advertisers with real budgets — not click arbitrage. The merged company's performance side is a different picture: our Outbrain corpus holds 108,000+ live creatives dominated by insurance, finance and health.
You can browse the live Teads sample in the Teads spy tool — advertisers, observed longevity, geo and traced landing pages — on the free tier; full traces and watchlists come with the $29.99/month plan . For the platform overview beyond pricing, see what Teads is .
Is Teads worth the cost? #
If your goal is brand or consideration outcomes and you have video creative worth showing, the premium is the product: you are buying viewable, in-context attention on publishers your audience trusts, and the CPM reflects that. Measure it with attention and lift metrics, not last-click ROAS, or you will conclude it "doesn't work" for the wrong reasons.
If your math is strict cost-per-acquisition, start on the CPC feed side of the merged platform — or on cheaper feed networks — prove your funnel, and revisit premium video when you have margin to invest in demand creation. Either way, treat every number in this article as a starting hypothesis: pricing is negotiated, markets move, and the only CPM that matters is the one clearing on your own campaigns.
teads native ad networks ad costs cpm
Spy on the ads that actually convert
OpenAdLibrary shows you live native ads, the real advertiser behind each one, and the landing page it points to, across every major network.
Get started free See how it works
Free to start · browse 200 ads, no card needed · then $29.99/mo
Frequently asked questions
How much does Teads advertising cost? Teads publishes no rate card. Its core in-article video is sold on CPM through auctions, programmatic deals and insertion orders. Media buyers commonly report Tier-1 video CPMs from the low single digits to the mid-teens in USD, depending on format, targeting layers and viewability guarantees — practitioner-reported ranges, not official rates. Feed placements from the Outbrain side are priced CPC instead.
Is Teads CPM or CPC? Both, since the merger. The classic Teads products — in-article outstream video and premium display — are CPM-priced. The recommendation-feed placements the combined company inherited from Outbrain are CPC-priced. When budgeting, be explicit about which product you are buying: a CPM attention buy and a CPC traffic buy have completely different success metrics and minimum viable budgets.
What is the minimum budget for Teads? There is no public universal minimum. Managed insertion-order campaigns are negotiated, and practitioners commonly describe serious managed video flights as five-figure commitments. Self-serve entry is much lower. As a practical rule, plan thousands of dollars — not hundreds — for any video flight you want readable results from, and check Teads' current documentation for the exact self-serve requirements in your market.
Why is Teads more expensive than Taboola? Because it sells a different product. Taboola sells CPC clicks from recommendation feeds — you pay when a visitor arrives. Teads' core product is CPM in-article video on premium publishers — you pay for viewable attention in trusted editorial context, whether or not anyone clicks. Higher unit cost buys brand outcomes; whether that is 'expensive' depends entirely on what your campaign is supposed to achieve.
How can I see which brands advertise on Teads? Teads has no official ad library. OpenAdLibrary's independent index holds a sample of 113 live Teads feed-format creatives (July 2026) — its in-article video under-represents in feed-first capture — showing brand advertisers like Flight Centre, Georgetown University and Moon Valley Nursery, plus 108,000+ creatives on the merged company's Outbrain feed side. Browsing is free, with landing traces on the paid tier.
Written by The OpenAdLibrary Team Ad intelligence & native advertising research
We build OpenAdLibrary, the open ad-transparency platform. Every day our systems capture live native ads across Taboola, Outbrain, MGID, Revcontent, Teads, Yahoo and MSN, identify the real advertiser behind each one, and follow the click to its landing page. These guides distill what we see in that data so you can research the market faster.
Related reading
Native Ad Networks
Teads Review 2026: The Merged Outbrain+Teads Platform for Advertisers
The Outbrain–Teads merger produced one omnichannel platform under the Teads name. What advertisers actually get, how it compares with the feed networks, and who should buy it.
Article · 5 min read
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What Is Teads? The Outbrain-Teads Platform Explained (2026)
Outbrain bought Teads in 2025 and rebranded the combined company as Teads; here is what the merged native, video, and CTV platform actually looks like, and how to study live inventory before you spend.
Guide · 9 min read
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Did Outbrain Become Teads? The Merger Explained
Outbrain bought Teads, then took its name and Nasdaq ticker, and our live capture data shows the Outbrain engine still serves nearly all the volume.
Article · 9 min read
Native Ad Networks
How Much Do Native Ads Cost? A 2026 Budgeting Guide
A practitioner's breakdown of what native advertising really costs in 2026: minimum deposits, CPC ranges and the test budgets that actually decide whether you win, grounded in live ad data from Taboola, Teads, MGID and Revcontent.
Guide · 10 min read
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Data study · 10 min read
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