So I've been in the native ads space for a while now, worked at Taboola for 4 years before going independent, and one of the most common things I kept seeing was ecom brands jumping into Taboola (or Realize Ads as its called now) completely blind . No idea if its even the right channel for them, burning budget, then blaming the platform.

So I built a fit check. Its basically a short quiz that helps you figure out if native ads actually make sense for your store before you spend a single cent.

It covers stuff like:

• your current monthly ad spend and where its coming from

• your product type and AOV

• whether your funnel can handle cold traffic at all

• how much creative bandwidth you realistically have

Based on your answers you get a pretty honest assessment. Not just "yes go for it" - if native ads dont make sense for you right now it'll tell you that too.

A few things worth knowing:

If the fit check says you're a good candidate, there's an option to book a call directly with a Taboola / Realize Ads rep. Completely free, no commitment, just a chance to ask your actual questions to someone who knows the platform. That link is an affiliate link, just being upfront about that.

Also on the page there's a call prep checklist specifically for that call. Honestly this is the part I'm most proud of - A call with a platform rep is only as good as the questions you bring. The checklist makes sure you leave with answers - not just next steps.

There's also some other tips and resources on the page around native ads in general, mostly for ecom.

Why trust my fit check and not just go directly?

Fair question. I spent 4 years at Taboola on the advertiser side, I know how the sales process works from the inside. The fit check and the checklist are both written from that perspective - what would actually make you a good fit, and what questions would I want a client to ask me if I were still on the other side of that call.

Not trying to push anyone toward a platform that's not right for them. That's literally the point of the thing.

👉🏼 START FIT CHECK HERE

Disclosure: The link to book a Taboola/Realize Ads call is an affiliate link. I'm a former Taboola employee - disclosing this openly. The fit check and checklist themselves are free.