Taboola vs Teads: Performance Feed vs Premium Attention

Outbrain vs MGID: Premium Reach vs Affiliate Flexibility

Outbrain and MGID are both native feed networks, but they serve different buyers. Outbrain — part of the merged Teads company since February 2025 — offers premium Tier-1 editorial reach, stricter creative policies, and a…

How to Build a Swipe File for Native Ads (One You'll Actually Use)

Ad Fatigue in Native Ads: How Long Creatives Last and When to Refresh

Direct Linking vs Landing Page: When Affiliates Need a Pre-Lander

Direct linking sends the ad click straight to the offer page; a landing page setup inserts a page you own — usually a pre-lander or advertorial — between the ad and the offer. The practical rule: direct link when the off…

Native Ad Image Best Practices: Lessons From 725,000 Live Creatives

Native Ads vs Search Ads: Intent, Cost & Funnel Roles

Native Ad Images: Where to Find Them and What Actually Wins

My garden had no butterflies for years — then I hung one of these up