How to Identify a Competitor's Best-Performing Ads (Signals Guide)

Can You See How Much Competitors Spend on Ads? Channel by Channel

Using ads.txt & sellers.json for Ad Intelligence (Practical Guide)

ads.txt and sellers.json are two small, publicly hosted text files that, read together, tell you who is authorized to sell a publisher's ad inventory and who actually owns a given seller ID in the chain. For competitive …

Do You Need an Ad Tracker? When Spreadsheets Stop Working

You need an ad tracker the moment you want to optimize below campaign level — cutting individual publishers, comparing creatives by profit instead of CTR, or running more than one traffic source or offer at once. Below t…

When to Kill an Ad Campaign: Stop-Loss Rules That Protect Budget

How to Track Competitor Landing Page Changes Automatically

Tracking a competitor's landing page changes automatically means capturing the page on a schedule, storing each version, and diffing new captures against the last one so you get an alert instead of having to remember to …

Can Competitors Tell You're Watching Their Ads? (Mostly No, Here's Why)

I couldn't reproduce what someone else saw